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Introduction To Digital Marketing
- What is Digital marketing?
- Benefits of Digital Marketing.
- Comparison between Online and Offline marketing.
- Future of Digital Marketing.
- Modules in Digital Marketing.
Introduction To Blogging
- Introduction to blogging & its benefits
- Creation of blog either with WordPress or Blogger.
- Deciding on blog layout design with ready templates
- Various default widget integrations
- Adding of multiple pages
- Creating & posting of blog articles
- Basic on-page optimized page
- Integration of Google Analytics & Google Webmaster tool
- Integration with Google Adsense
Creating a Website in WordPress
- What is a Website
- Types of Websites
- What is a Domain? Types of Domain extensions.
- Factors considered while selecting a Domain name.
- What is a Web Hosting? Types of Web Hosting.
- What is CMS? Types of CMS.
- What is WordPress? Importance of WordPress.
- Installing WordPress
- Dashboard Interface
- Themes- Free and Premium Themes
- Creating Pages, Posts, and Permalinks
- Plugins- Essential plugins for a Website.
Search Engine Optimization
- Introduction to SEO
- Importance of SEO
- How Search Engine Works.
- Keyword Research
- Analyzing your Competitors
- OnPage Optimization
- Content Optimization
- OffPage Optimization
- Analysis and Reporting.
- What is a Query or Keyword research
- Importance of choosing right keywords
- Different types of keywords
- Procedures to find a right keyword for a website
- Keyword analysis
- Keyword research using Google keyword planner
Google Algorithms and updates
- What is Search Engine Algorithms?
- How Algorithms Works?
- Search Engine Penalties and Recoveries
- Google Panda Algorithm?
- What is Google Penguin
- What is Google EMD Update
- Recover your site from Panda, Penguin and EMD
Webmaster / Search Console
- Creating webmaster account
- Verifying webmaster account
- Brief explanation on webmaster
- Search Appearance
- Google Index
- Google Crawling
- Search Traffic
- Understanding queries and Average keyword position
- Page insights
- Google My Business
Creating Landing Pages
- What is a Landing Page
- Importance Of Landing Page
- Landing Page User Interface
- Landing Page Optimization
- Best Practices for Designing Landing Page
- Designing a Landing Page
- Defining the Client’s budget, Goals & Targets
- Website Analysis & Competitor Analysis
- Campaign Structuring
- Keyword Research
- Keyword Match Types
- AdCopy Creation
- Quality Score
- AdWords Editor – Campaign, AdGroups, Keywords & AdCopy uploading
- AdWords Account Set-up
- AdWords Interface explanation
- Campaign Settings for Search & Display Network
- Display Network Campaign Set-up
- Ad Extensions
- PPC remarketing
- PPC optimization Techniques
- My Client Center (MCC) set-up
- Shopping Ads
- Video Ads
- Google AdWords Express
- Google AdMob
- Dynamic Search Ads
- Google AdWords Certification Exam
Social Media Marketing
- Introduction to Social Media Marketing
- Importance of Social Media Marketing
- Channels in Social Media Marketing
- Social media Marketing Strategy
- Facebook Marketing
- Creating Facebook Business Page
- Creating Standard Images for Page and Post
- Introduction to Hashtags and its Benefits
- Facebook Ads
- Facebook Insights
- Twitter Marketing
- Creating a Twitter Page
- Twitter Ads
- LinkedIn Marketing
- LinkedIn Ads
- Instagram Marketing
- Youtube Marketing
- What is Email Marketing?
- Benefits of Email Marketing.
- Email Marketing Software.
- Creating Sign up Forms.
- Creating Lead capture Popups.
- Creating General Forms.
- Creating Auto Responders.
- Run a Campaign.
- A/B split Testing.
- Reporting and Automation.
Affiliate Marketing and Google AdSense
- Online money earning strategies
- Introduction to Affiliate marketing
- Affiliate marketing in E-commerce
- Top Affiliate marketing Networks
- Modes of Promoting Affiliate Products
- Introduction to Google Adsense
- Google Adsense Tricks for approval
- Installing Code in Website
- How to Start earning money with Google adsense & Freelancing
Online Reputation Management
- Introduction to ORM
- Why ORM
- Monitoring Search results
- Monitoring Google reviews
- Monitoring Complaint sites
- Monitoring Social media
- Tools for ORM
Web Analytics (Google Analytics)
- Introduction to Google analytics and Importance
- KPI in Analytics
- Analytics interface and Dashboard
- Goals and Conversion tracking
- Segmentation and Filters
- Installing Google Analytics in website
- Preparing Reports